When the Hulk Attacks

Dodge teamed up with Marvel Custom Publishing to put together an online comic featuring the new Dodge Caliber. Seeking to appeal to young males in a unique way, "When the Hulk Attacks" wove the car into a plotline that placed the Caliber alongside Marvel's The Incredible Hulk.

To develop these custom projects Marvel often partners with other design firms to assist in executing the work online. Marvel Custom Publishing approached 15 letters to partner with their illustrators and writers to animate and develop "When the Hulk Attacks." 15 letters' creative technologists, interface designers, animators and programmers created the motion graphics and interaction design, including all details from the timing and pacing of storytelling sequences to determining proper user-initiated interactivity. In addition to the motion graphics and general visual effects, we also led the music and sound design, including ambient noise and soundtrack as part of the overall experience.