Soft 'N Dri Awareness Garden

Energy BBDO challenged us to create an online promotion that built awareness for the Y-Me National Breast Cancer Organization, an organization that they support, as well as to create a community activity to allow the users of Soft n' Dri to contribute something to the cause in honor of a heroic friend or loved one. Our response was the Awareness Garden, a place where using the pink breast cancer ribbon as a basic element, a visitor could construct a flower and plant a message for a special someone. Upon reaching the goal we set for 100,000 flowers to be planted in the Garden, Dial donated $25,000 to the Y-Me Foundation. The promotion was a great success for both Soft 'N Dri and the Y-Me Foundation.