Know and Tell

As part of a promotion developed to bring awareness to the new TLC Traveler Alerts service, 15 letters developed a game that explained how the system would alert travelers on the go with messages informing them on the status of the travel plans they made. This game is a simple matching game, where you match the appropriate message to the right traveler within a given timeframe. The unique game elements were translated into banner ads, emails and this advergame that resides on Orbitzgames.com, and all these components drove hundreds of thousands of interested consumers to updates.orbitz.com to learn more about this new service.