15 letters featured on BusinessPOV.com for Leroy the Hand microsite

BusinessPOV.com is a business journalism forum that uses online video to feature stories focused on three main interest areas: innovation, entrepreneurship and the creative culture (advertising, graphic design, architecture, the arts). The site aims to give viewers objective and open-minded depictions of business models, best practices and big-picture thinking that help shape Chicago commerce.

Mark Scheffler, Principal and Executive Producer of BusinessPOV, had seen some of 15 letters' interactive work and wanted to run a story on the company's process. Mark Rattin, President and Creative Director of 15 letters, explains, "Being featured on BusinessPOV gave us a great opportunity to show how we are able to successfully combine our talents in design, animation, writing and film to produce rich interactive experiences. The story gives people a behind-the-scenes look at all that goes into producing pieces like Leroy the Hand," Rattin says. "It's a lot of hard work, but we have fun doing it."